End-to-end product design, from research to tested prototypes. I've worked on regulated interfaces for banking and public services at Accenture Song, and built a full SaaS product from zero as my master's thesis. I care a lot about things making sense to the person who has to use them — that's where most of the work actually happens.

I use AI every day — to generate, to iterate, to push a brief further than it would've gone on its own. But I also know when to close the tool and start designing. The skill isn't prompting. It's taste: knowing what to keep, what to rework, and what to throw away entirely.

Visual worlds that hold together across screens, campaigns, and physical space. My projects have ranged from automotive redesigns to AI-generated furniture collections — always with the same focus: making the brand feel like one voice, not a collection of deliverables hoping for the best.